Your success. Our commitment:

Join the Barceló Group

Our family multinational with a presence in the main cities and holiday destinations in Europe, America, Africa and the Middle East. Results-oriented management driven by experiential innovation hand in hand with the Group's social and environmental values.

Join the Barceló Group

Develop your hotel project with the support of Barceló Group

Trust in the central axis of the management model

We accompany you in the implementation of a transversal hotel management model, committed to growth through three fundamental pillars:

Join the Barceló Group

Sustainability

Barceló REGEN is present in all our fields of action, thus consolidating our social, economic and environmental commitment.

Digitisation

We are committed to constant innovation, greater efficiency and a better experience for customers and staff.

Employees

We have more than 2 5 training programmes to promote talent, well-being and motivation of all managers and their teams.

A safe, solid and trusted choice with more than 80 partners worldwide

Main partners in USA

Main partners in EMEA & APAC

Main partners in SPAIN

We define the needs of each project to develop a strategy that maximises the value of your asset. New construction, renovation or repositioning of the hotel business to ensure investment.

1. We have a team of experts that will advise you on all kinds of projects to ensure the best design for your investment.

2. We are committed to innovation and sustainable development in all phases of your project, optimising resources and time.

3. Project Design Hub, our digital tool, improves renovation processes. Connect and integrate all the actors involved, predicting profitability and its impact on demand.

4. We treat your facilities as if they were ours. That is why we allocate between 3% and 4% of income to investment in CAPEX.

We implemented a diversified distribution model to increase revenue generation through the different channels in which we operate.

- Own channel. Our main channel, where you will get greater profitability. It is made up of Barcelo.com and our Contact Centre which, combining multiple communication channels, supports more than 50 markets in 10 languages.

- Third-party online channels. Strategic partners that help us increase RevPar (revenue per available room) and increase visibility on third-party websites (Billboard effect).

- Tour operation. Benefit from our bargaining power with strong partners in each market and segment.

- Additional income. Increase the average ticket by offering complementary services through our Barceló Experiences platform and the Nor1 ancillaries programme (by Oracle).

- Revenue Management. Our tool uses artificial intelligence to offer the best available rate in order to maximise production and profitability in all channels.

We apply our know-how to improve processes in a large number of business areas through our specialised tools and programmes. Energy efficiency, standardisation of processes and optimisation of resources, among others.

- Energy efficiency. The B-Ecology programme will allow you to generate energy savings and reduce the environmental impact.

- Standards and processes. Apply our standards and processes to optimise costs, improve your operational processes and maximise the performance of all operational areas of your hotel.

- Purchasing and logistics. We cover all operational needs, providing access to the best products and services, and promoting local and proximity consumption whenever possible.

- Customer experience operation. Streamline customer experience processes with BEA (Barceló Experience Assistant).

- Support for the property. Benefit from customised and local support to guide you in your business with support in operational risks (claims from guests or third parties, cyberattacks and thefts) and obligations (insurance, legal and taxes).

We define the needs of each project to develop a strategy that maximises the value of your asset. New construction, renovation or repositioning of the hotel business to ensure investment.

1. We have a team of experts that will advise you on all kinds of projects to ensure the best design for your investment.

2. We are committed to innovation and sustainable development in all phases of your project, optimising resources and time.

3. Project Design Hub, our digital tool, improves renovation processes. Connect and integrate all the actors involved, predicting profitability and its impact on demand.

4. We treat your facilities as if they were ours. That is why we allocate between 3% and 4% of income to investment in CAPEX.

We implemented a diversified distribution model to increase revenue generation through the different channels in which we operate.

- Own channel. Our main channel, where you will get greater profitability. It is made up of Barcelo.com and our Contact Centre which, combining multiple communication channels, supports more than 50 markets in 10 languages.

- Third-party online channels. Strategic partners that help us increase RevPar (revenue per available room) and increase visibility on third-party websites (Billboard effect).

- Tour operation. Benefit from our bargaining power with strong partners in each market and segment.

- Additional income. Increase the average ticket by offering complementary services through our Barceló Experiences platform and the Nor1 ancillaries programme (from Oracle).

- Revenue Management. Our tool uses artificial intelligence to offer the best available rate in order to maximise production and profitability in all channels.

- Energy efficiency. The B-Ecology programme will allow you to generate energy savings and reduce the environmental impact.

- Standards and processes. Apply our standards and processes to optimise costs, improve your operational processes and maximise the performance of all operational areas of your hotel.

- Purchasing and logistics. We cover all operational needs, giving access to the best products and services, and promoting, whenever possible, local and proximity consumption.

- Customer experience operation. Streamline customer experience processes with BEA (Barceló Experience Assistant).

- Support for the property. Benefit from customised and local support to guide you in your business with support in operational risks (claims from guests or third parties, cyberattacks and thefts) and obligations (insurance, legal and taxes).