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Barceló REGEN
Our sustainability strategy
The new Barceló REGEN strategy was created to promote a positive impact from Barceló, to help us achieve our ambition of becoming leaders in regenerative tourism. At Barceló we assume our leadership when it comes to building an equitable, inclusive and regenerative economic model for all people and the planet.
Our sustainability strategy
The new Barceló REGEN strategy was created to promote a positive impact from Barceló, to help us achieve our ambition of becoming leaders in regenerative tourism. At Barceló we assume our leadership when it comes to building an equitable, inclusive and regenerative economic model for all people and the planet.
Global Sustainability Strategy
Barceló Responsible was created to unify and strengthen sustainability initiatives in all our areas of action. We actively participate in a more sustainable and responsible tourism, we maximise our positive impact on society, we contribute to the development of the local economy and we are committed to the conservation and protection of the environment. We work now to ensure our future. Because we are all Barceló Responsible.
A systemic change with a focus on regeneration
Our 3 pillars
- 1
- 2
- 3
Main projects and contribution 2022
- 415,000 hours of training (+46% compared to the previous year)
- 5% increase average remuneration
- Gross wage gap in 2022 is 11.5% in favour of women
Caring for the Planet – Caring for People
-Happy and memorable experience: 56 NPS
-Creating healthy habits
+40 differential experiences with the aim of
taking care of our customers
-Circular thinking
-Objective of all hotels with energy rating A, B or C in five years.
-100% hotels in Spain with green energy
-€6.3M allocated to the protection and improvement of the environment
-58 hotels with renewable installation
-Reduction of resource consumption intensity ratios
-New sustainable uniforms
Main projects and contribution 2022
- 415,000 hours of training (+46% compared to the previous year)
- 5% increase average remuneration
- Gross wage gap in 2022 is 11.5% in favour of women
One Planet - One Health
-Happy and memorable experience: 56 NPS
-Creating healthy habits
+40 differential experiences with the aim of taking care of our customers
-Circular thinking
-Objective of all hotels with energy rating A, B or C in five years.
-100% hotels in Spain with green energy
-€6.3M allocated to the protection and improvement of the environment
-58 hotels with renewable installation
-Reduction of resource consumption intensity ratios
-New sustainable uniforms
Social commitment
Growth and development of the communities in which we operate
- Development of the local economy through Barceló Experiences
- Social action through the Barceló Foundation
- Acquisition of local products and services
- Respect for the traditions, laws and customs of regions and countries
Alliances and recognitions
Barceló Hotel Group has adhered to the United Nations Global Compact (UN Global Compact) and its 10 Principles since 2002.
In 2011, Barceló Hotel Group signed the World Tourism Organisation's Global Code of Ethics for Tourism, which includes economic, social, cultural and environmental aspects.
Barceló Hotel Group has adhered to the Tourism Sector Code of Conduct for the protection of children and adolescents against sexual exploitation in travel and tourism (ECPAT) since 2007.
Together with other hotel chains, the World Travel & Tourism Council and the Sustainable Hospitality Alliance, at Barceló Hotel Group we have worked on a pioneering initiative for the common definition of hotel sustainability criteria and promoting responsible travel and tourism. The Basic Sustainability Framework aims to offer a common starting point for the sustainability of hotels in order to have a positive impact on the planet and people.
Barceló Responsible has been recognised at the ReThink Hotel 2022 Awards as one of the best sustainability projects in Spain.